Keyport's first dispensary doubled revenue in a year.
Premo Cannabis Company is a family-owned adult-use dispensary housed in a renovated historic bank, the first recreational cannabis retailer in Keyport, New Jersey. The team had ambition and foot traffic, but limited retail-operations infrastructure in a fiercely competitive, highly regulated market.
The Problem
Solid foot traffic, but no pricing strategy, merchandising structure, or retention systems to convert it into sustained revenue. They needed to move from open and busy to profitable and predictable, fast, before larger multi-state operators captured the region.
The Approach
Rebuilt pricing tiers, product mix, and category margins. Designed a loyalty and reactivation program. Tightened budtender workflows, inventory controls, and compliance routines. Implemented daily KPI tracking so leadership ran on numbers, not instinct.
The Result
Revenue doubled within the first year. Premo ranked a top-10 independent dispensary in New Jersey and among the top 10% of all cannabis retailers in the state, with repeatable systems for pricing, retention, and compliance.
